Enjoy our 2025 Gold winning entries

Gold and Best of The Best Winner

Customer Service
Silent Hour
Alegro Setúbal

Silent Hour at Alegro Setúbal is more than a quiet moment—it’s a 360° inclusive experience redefining customer service. Every Sunday, noise, lights, and stimuli are reduced to create a calm space for autistic and neurodivergent visitors. Free noise-cancelling headphones, priority parking and a sensory room are always available for extra comfort. Developed with the local ASD association, the initiative includes staff training, special sessions for autistic children during events, and awareness campaigns. As Portugal’s first shopping centre to launch a Silent Hour, Alegro Setúbal set the standard and over a dozen competitors soon followed, proof that great service isn’t just heard; it’s felt.

Corporate Social Responsibility

Handpicked City Farm
Kenilworth Centre

In November 2022 Kenilworth Centre’s (KC) Hand Picked City Farm became operational. This enabled them to use the farm to roll out ESG, social and community initiatives. It is becoming a more permanent solution to address FOOD SECURITY, EDUCATION/SKILLS DEVELOPMENT and JOB CREATION. 

They focused on the local community, including NGOs. Since 2003, they joined forces with strong partners who share their vision, to strengthen the future of this urban rooftop farm.

2 Key role-players came to the front: 

• The Mr Price Foundation provided funding for structural installations and monthly running costs. 
• Freshlife Produce created an agricultural project and manages the farm.

Emerging Technology

The Forgotten Women: Engaging Gen Z through Emerging Technology
Roedovre Centrum

RC engaged Gen Z through an interactive and immersive Roblox universe, merging cultural heritage with digital innovation. Partnering with the National Museum, we brought Norse mythology to life, highlighting the Vølves; overlooked Viking women. Using real-time multiplayer experiences, and gamified storytelling, the campaign transformed education into entertainment, making history interactive and engaging. 

This initiative bridged physical and digital worlds, reshaping how Gen Z learns and interacts with brands. With 12,472 players, 15,000+ game sessions and 1.14M impressions, RC pioneered a new era of digital retail engagement.

Corporate Social Responsibility

Power of Science
Roedovre Centrum

The global gender imbalance in STEM fields has long been a pressing issue. Often, life-saving products are developed by male scientists with little consideration for women’s specific needs. With only 33% of STEM students being women, the problem starts as early as primary school, where girls lose interest due to teaching methods and societal pressures. In partnership with DTU (Technical University of Denmark) and Rødovre Municipality, Rødovre Centrum launched the Power of Science campaign to inspire young girls to pursue STEM subjects, creating impactful and inspiring results.

Emerging Technology

Wish Game
Roedovre Centrum

Engaging Gen Z by Gamifying Christmas Shopping: Gen Z accounts for 40% of the retail consumption, and RC aimed to engage these consumers during the peak shopping season—Christmas—to inspire them to shop at RC. Understanding that traditional commercial messages don’t resonate as strongly with Gen Z, we developed a contemporary TikTok game that highlighted trending products available in RC’s stores. Players could select the product they wanted most for Christmas, making the experience interactive and personalized. This playful and interactive approach made RC relevant to Gen Z in a fresh, engaging way. The campaign became a viral success on TikTok and drove strong sales in stores.

Brand & Tenant Partnerships

Power of Drama
Roedovre Centrum

During the COVID-19 lockdown in 2020, streaming services grew considerably. This made good sense, as all cultural events were shut down. Families gathered around the TV, and even though everyone was looking forward to the restrictions being lifted and a normal everyday life, it was difficult for Det Kongelige Teater (the Royal Danish Theatre – DKT) to attract their usual audience, as they experienced a major attendance decline. It was time to showcase DKT from a sparkling, fresh perspective and in unexpected surroundings with a new audience at our location inside the mall. Our “The Power of Drama” campaign generated good results as well as customer visits, revenue, and online activity.

Corporate Social Responsibility

Unmasking Strength: Superhero learners support mental health
Liberty Promenade

Just 28 km outside Cape Town, South Africa is Mitchells Plain, a densely populated township, where hardworking families are faced with crime, unemployment and addiction. Regional mall Liberty Promenade serves as a lifeline to the Mitchells Plain community through various CSI initiatives. Here, public schools are under-funded, with 1 in 5 learners affected by mental health challenges. The Next Generation Musical Showcase, now in its 12th year, is a talent show that enables artistic expression, with a new theme chosen annually, and the cash prizes awarded are strictly utilised to upgrade schools. In 2023, 1 000 learners and 5 000 families were positively impacted by the talent show.

Placemaking

Costa Del Croydon: Transforming a rooftop into a vibrant urban destination
Centrale & Whitgift

Costa Del Croydon transformed Centrale & Whitgift’s rooftop car park into an urban beach paradise, bringing the seaside to Croydon. More than a Summer pop-up, this free event featured sandpits, splash zones, family activities, street food, a pop-up bar, and live entertainment. Designed as an accessible escape for locals, it fostered community engagement through partnerships with local groups and charities. Welcoming 30,000+ visitors, it boosted footfall, supported businesses, and reinforced Croydon as one of London’s top three family-friendly boroughs: 

Brand & Tenant Partnerships

October’s Very Own at Scarborough Town Centre
Scarborough Town Centre

With October’s Very Own being one of the most frequently requested retailers, Scarborough Town Centre offered the brand a five-month pop-up location to test the market. STC elevated its tenant onboarding program, delivering a high-impact, multi-channel launch that included owned media domination & PR. It secured STC as a location for a Drake music video! The result? 49M+ media impressions, sellouts of limited-edition merchandise & OVO exceeding its sales and traffic targets —leading to the brand signing a permanent lease within one month of the pop-up’s operation. This strategic, B2B-first approach reinforced STC’s as a top-tier retail destination & a valued retail partner to the brand.

Grand Opening

Food Fyrtel Grand Opening
Posnania

Food Fyrtel, Poznań’s first year-round food hall, opened in November 2022 as a vibrant destination with 18 culinary concepts, 500 seats, a bar, an event stage, and an outdoor area. But how do you market a space that doesn’t yet exist? A studio set and influencer shoots gave audiences a taste of what was to come. Positioned as #FOOD #FRIENDS #FUN, our 360° campaign combined traditional, digital, and influencer marketing. Celebrity chef Magda Gessler headlined opening day, drawing 5,000 visitors and generating 3.2M TikTok views. The campaign achieved an 8.7M total reach, making Food Fyrtel Poznań’s new lifestyle and gastronomic hotspot.

Corporate Social Responsibility

Passing the baton across generations. The first neonatal ambulance container in Poland
Manufaktura

The “Ambulance for Preemies” project is execution within the Manufaktura brand strategic pilar, focus on real community needs. Supporting the purchase of Poland’s first container neonatal ambulance for preemies project, was realized through community-driven efforts. This was achieved through all 2022 year’ unconventional actions, collaboration with various stakeholders, international ambassadors, cooperation with Regional Emergency Medical Service Station, automotive industry and strong media support. Thanks to the collective efforts of Manufaktura’s customers, the purchase of the ambulance was made possible. Now the ambulance saves the lives of 4 children daily as it travels across Poland.

Placemaking

DogBar in Galeria Katowicka
Galeria Katowicka

Galeria Katowicka, guided by the CityLife concept, listens to its customers, anticipates their needs, and takes bold, pioneering steps. One such decision was creating Poland’s first DogBar—a space where dog owners can enjoy a meal with their pets in the food court without affecting others’ comfort. This initiative responds to customer demand and strengthens Katowicka’s image as a pet-friendly, inclusive, socially engaged shopping center. The project received highly positive feedback from the local community and sparked nationwide media interest, igniting discussions on the future of modern malls that not only follow but also shape user expectations.

Emerging Technology

TARRACO EXPERIENCE
Parc Central

In the summer of 2024, Parc Central intends to promote the only archaeological site that can be visited that houses a shopping centre discovered in 1994 and considered an archaeological jewel of great value. Located in the underground car park of the centre and unknown to many of the users who visit Parc Central. This fact gave us the opportunity to design a tactical and innovative action that would generate a great impact that would last in the memory of residents and tourists and also for the city, contributing to the local economy and consolidating Parc Central de Tarragona as a tourist destination that preserves its cultural heritage through the use of cutting-edge technologies.