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The Solal Marketing Conference
From 11am | Tuesday 13 October | Cinema City, WestEnd Shopping Centre, Budapest
The Solal Marketing Conference is open to everyone working in the shopping centre industry — whether you’re based at a mall, within a management company or part of a marketing agency. You do not need to have entered the Solal Awards to attend.
This year’s theme: Adapting to NOW
Expect a dynamic programme packed with international speakers, inspiring case studies and practical insights designed to help you respond to today’s rapidly evolving retail and consumer landscape.
The day begins with a tour of one of Budapest’s leading malls, WestEnd at 9.30am.
Our exciting speaker line-up includes:
Herculano Rodrigues, TikTok
Peter Cooper, PC33
Melissa Moore, host of The Retail Tea Break Podcast and conference MC
Our ambassadors: Chris Igwe & Julie Fitzsimmins
The Solal Awards Gala
From 7pm | Tuesday 13 October | KIOSK, Budapest
Prepare for a stylish and sparkling evening as we celebrate the industry’s most outstanding marketing campaigns.
Set against the stunning backdrop of the Danube, the Solal Awards Gala promises an unforgettable night of networking, entertainment and celebration with colleagues and friends from across the industry.
‘The Morning After’ Centre Tour
From 10.30am | Wednesday 14 October | Mammut, Budapest
From 12.30pm | Wednesday 14 October | Arena Mall, Budapest
Make your own way to the affluent Buda side of the river, and join the management team at Mammut for an inspiring retail tour before heading by tram to experience one of Hungary’s most successful destinations – Arena Mall.
Learn how Mammut has adapted to stay relevant as one of the city’s oldest schemes while Arena Mall has cemented its reputation as Hungary’s foremost fashion-focused destination.
The tour ends at 1.30pm, with Arena Mall’s location ideal for homeward travel, positioned right next to Keleti train station and the right side of the city for the airport.
There is no cost for the tours which are courtesy of Nepi-Rockcastle.
Book Now
Take advantage of our early-bird rates and secure your place today.
Save €50 when booking both events together.
Early-bird rates are available for bookings made before by 31 July 2026.
Please note that attendance is limited — particularly for the Gala — so early booking is strongly recommended.
Payments can be made by bank transfer or by credit card.