Categories

THERE ARE 11 CATEGORIES TO ENTER

STRATEGIC MARKETING

A big campaign idea using multiple marketing channels.

TACTICAL ACTIVATION

Campaigns and activities designed primarily to generate footfall or sales.

GRAND OPENING/EXPANSION/REFURBISHMENT

The marketing of the opening of a new centre, or the re-launch of an existing scheme.

CORPORATE SOCIAL RESPONSIBILITY

Projects which aim to benefit the centre’s catchment area or local community.

PUBLIC RELATIONS

Campaigns centred around the communication of key messages in the media, human interest stories and crisis management comms.

BRAND & TENANT PARTNERSHIPS

Rewarding relationships between tenants, third party brands and sponsorships which have achieved positive marketing results.

CUSTOMER SERVICES

Campaigns and initiatives involved in customer service and guest experience.

EMERGING TECHNOLOGY

Projects which have technology at the heart of the programme.

OVERCOMING ADVERSITY

Acknowledging projects which have positively tackled a crisis situation such as the Covid pandemic or a war.

BUSINESS-TO-BUSINESS

Campaigns targeting a business audience to raise the profile of assets and leasing opportunities.

BEST PLACEMAKING

Celebrating temporary or long-term innovations which add to the placemaking experience where people shop, live, eat, work or play.

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