The Solal Marketing Conference

This year’s conference took place in Budapest on 13th October 2026.

Register for our newsletter and we will update you on plans for 2027 once dates and locations are finalised.

The Solal Marketing Conference is open to everyone working in the shopping centre industry — whether you’re based at a mall, within a management company or part of a marketing agency. You do not need to have entered the Solal Awards to attend. 

This year’s theme: Adapting to NOW 

Expect a dynamic programme packed with international speakers, inspiring case studies and practical insights designed to help you respond to today’s rapidly evolving retail and consumer landscape. 

The day begins with a tour of one of Budapest’s leading malls, Westend at 9.30am. 

Our exciting speaker line-up includes: 

Herculano Rodrigues, TikTok
Peter Cooper, PC33 
Melissa Moore, host of The Retail Tea Break Podcast and conference MC
Our ambassadors: Chris Igwe & Julie Fitzsimmins 

The detailed conference programme can be viewed here

‘The Morning After’ Centre Tour

From 10.30am | Wednesday 14 October | Mammut, Budapest
From 12.30pm | Wednesday 14 October | Arena Mall, Budapest 

Make your own way to the affluent Buda side of the river, and join the management team at Mammut for an inspiring retail tour before heading by tram to experience one of Hungary’s most successful destinations – Arena Mall. 

Learn how Mammut has adapted to stay relevant as one of the city’s oldest schemes while Arena Mall has cemented its reputation as Hungary’s foremost fashion-focused destination. 

The tour ends at 1.30pm, with Arena Mall’s location ideal for homeward travel, positioned right next to Keleti train station and the right side of the city for the airport. 

There is no cost for the tours which are courtesy of Nepi-Rockcastle.